India is an agrarian country because almost 55% of its population
depends on agriculture & related activities for their livelihoods.
Project Aahar aims to uplift the living standards of the small scale farmers (by land area) in the metropolitan cities. The huge cost of irrigation, toxic chemical fertilizers, less yield, and labor-intensive farming methods are some of their problems. We tackle these problems, primarily with introducing modern farming methods and secondly our ‘Farm to Fork’ model for the sales side
In order to achieve our objective of uplifting the small scale farmer in the metropolitan cities, we have a sustainable business model: Primarily, we introduce the modern farming technique of ‘Coco Peat Farming’ to the farmer. To build trust and reduce the risk for our farmers, we invest in the raw materials and train the farmers by the on-ground implementation for the first crop cycle. Secondly, we focus on removing the exploitative middlemen from the supply chain. Hence, our farmers directly reach their customers through our ‘Farm To Fork’ model. We help them set up stalls inside the Delhi societies to sell their produce. This increases their monthly profits by two folds.
- 12 farmers in Dwarka, Delhi.
- 2 farmers in Yamuna Khadar region.
- Average 30% increase in the monthly profits of our farmers.
- 4 society stalls for Farm to Fork model.
- 1000 happy society residents eating farm-fresh produce.